MIDSOMMAR MOVIE POSTER

The concept behind this movie poster for Midsommar is a combinationof a sense of power in the self transformation that the main characterDani, played by Florence Pugh, goes through, as well as the sense thatsomething is just not quite right. The focal point is Dani dressed in thetraditional swedish outfit, assuming a powerful position whilst a fire burnsbehind her. The typography is meant to be imperfect to reflect the sensethroughout the film that something is not right and the use of psychedelics.